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Research papers

Household-portfolios of micro economic behaviour in post communist societies

This paper is analysing the micro-economic behaviour of households in seven post- Communist societies: Poland, Czech Republic, Slovakia, Hungary, Ukraine, Belarus and Russia. The first chapter of the paper is describing the structure and the...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Christian W. Haerpfer, Heinz J. Zeilhofer
April 1, 1995
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Citation

Haerpfer and Zeilhofer (1995a, April 01). Household-portfolios of micro economic behaviour in post communist societies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/household-portfolios-of-micro-economic-behaviour-in-post-communist-societies


Research papers

Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products

In Austria, as in an number of OECD-countries, the system of state-sub sidized provision for old age has, because of demo- graphic development, come in need of adjustment. The public did not become aware of this fact until the early 1980's, when...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Heinz J. Zeilhofer
June 15, 1989
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Citation

Zeilhofer, H. J. (1989a, June 15). Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changes-in-attitude-to-care-of-the-elderly-as-a-basis-of-a-marketing-strategy-for-insurance-products


Research papers

Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products (German)

In Austria, as in an number of OECD-countries, the system of state-sub sidized provision for old age has, because of demo- graphic development, come in need of adjustment. The public did not become aware of this fact until the early 1980's, when...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Heinz J. Zeilhofer
June 15, 1989
×

Citation

Zeilhofer, H. J. (1989a, June 15). Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changes-in-attitude-to-care-of-the-elderly-as-a-basis-of-a-marketing-strategy-for-insurance-products-german-


Research papers

Control of image and of results of advertising in the insurance market

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market


Research papers

Control of image and of results of advertising in the insurance market (German)

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
×

Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market-german-